About the Journal

Aims and Focus

This journal serves as an interdisciplinary academic and professional forum dedicated to publishing original and innovative research that addresses the legal aspects, management strategies, and business practices within the context of the digital economy, emerging technologies, and organizational transformation.

We welcome contributions that examine how legal frameworks and management practices adapt to, react to, and shape a business environment increasingly dominated by digital technology.

Core Thematic Areas

The scope of the journal includes, but is not limited to, the following areas:

1. Digital Law and Regulation

  • Data Law and Privacy: Analysis of GDPR, CCPA, and other data protection regulations, and their impact on business models and digital marketing practices.

  • Electronic Contract Law: Legal challenges in smart contracts, digital signatures, and e-commerce transactions.

  • Digital Intellectual Property (IP): Issues of copyright and patents concerning digital content, software, AI, and Non-Fungible Tokens (NFTs).

  • Digital Competition Law (Antitrust): Regulation of Big Tech platforms and digital market dominance.

  • Cyber Law: Regulation of cybersecurity, liability for data breaches, and cybercrime.

2. Digital Business and Strategic Management

  • Organizational Transformation: Case studies on corporate adaptation to digitalization and shifting business models.

  • Digital Governance: Ethical issues, compliance, and leadership in the digital environment.

  • Innovation and Technology Management: Management of innovation (including AI, blockchain, IoT) and its effects on organizational structures and operations.

  • Digital Risk Management: Identification and mitigation of technology risks, including cybersecurity and online reputational risks.

3. Digital Marketing and Consumer Law

  • Digital Advertising Regulation: Legal and ethical aspects of programmatic advertising, influencer marketing, and data-driven target marketing.

  • Digital Consumer Protection Law: Legal guarantees for the quality and authenticity of digital products, online consumer disputes, and dark patterns.

  • Online Reputation Management: Strategies for managing digital brand reputation under legal and ethical scrutiny.

  • Data Analytics and Marketing Ethics: The use of Big Data in marketing and its adherence to regulatory requirements.

Types of Contributions

The journal accepts various types of contributions, including:

  • Empirical Research Articles: Based on quantitative or qualitative data.

  • Theoretical and Conceptual Articles: Developing new frameworks at the intersection of the four disciplines.

  • Review Articles: Critical reviews of current research trends.

  • Case Studies: In-depth analysis of specific legal or managerial situations in a digital context.

Audience

The audience includes academics, researchers, legal practitioners (attorneys, consultants), business managers and executives, and policymakers interested in the challenges and opportunities created by the interaction among law, management, and digital transformation.